I am the author of two best-selling books in Nepal: Business and Society (5,000+ copies sold) and Business Ethics and Social Responsibility (3,000+ copies sold). Currently, I serve as an Assistant Professor of Marketing and Ethics at King’s College, Nepal, where I’ve spent over a decade helping students and professionals understand the real-world power of marketing, from strategy to execution.

My academic background is diverse and interdisciplinary. I hold a BSc and MSc in Biotechnology, an MSc in Water Science from the University of Duisburg-Essen, Germany, and an MBA in International Business. I completed my master’s thesis at National University of Singapore, where I researched complex systems in life sciences, further sharpening my analytical and research capabilities.

I interned at the Institute of Materials Research and Engineering in Singapore and worked as a Research Analyst at Nanyang Technological University. My global career has also included managerial roles at multinational companies like BOSCH GmbH in Stuttgart and AXA Insurance in France, Paris.

Marketing, to me, should be fun, creative, and deeply connected to human needs. My core interests include branding, consumer behavior, and ethical marketing practices. I’m passionate about making marketing relatable, impactful, and grounded in values. Outside the classroom, I enjoy mentoring students, working with businesses, and staying on top of global marketing trends.

Additionally, I lead marketing and branding training for both Nepali and international companies. I have trained teams from Bosch GmbH, AXA Insurance, Global IME Bank, Nepal Telecom, USAID Nepal, Heifer international, ADS Digital, and others. My sessions are simple, practical, and focused on real-world strategies.